Providing market intelligence for more than 35 years

In The News

Is Roku a Better Streaming Play Than Netflix?

Roku is still the streaming-device leader, controlling an estimated 39% share of the market, according to Parks Associates. Amazon.com's Fire TV is the current runner-up, with about 30%.
Roku augmented its streaming-device strategy by developing an operating system (OS) custom-designed for connected TVs -- rather than using a modified mobile device OS -- and partnering with a growing number of manufacturers that use the system in their devices. It recently reported that more than one-in-three connected TVs in the U.S. are Roku TVs. 

From the article "Is Roku a Better Streaming Play Than Netflix?" by Danny Vena.

Previously In The News

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...

Connections

Parks Associates' 20th-annual CONNECTIONS™: The Premier Connected Home Conference will host over 650 executives from the connected entertainment, IoT and smart home industries, and is focused specific...

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...

Here's The Top Ten Most Popular Streaming Services This Year

"Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...