Providing Market Intelligence for 40 Years

In The News

Is It Time To Bank On Mobile?

The survey by Parks Associates found that 70% of U.S. smartphone users watch at least one short streaming video clip daily. More than 20% of users send more than 30 minutes each day watching short-form content, such as YouTube clips and music videos. Another 40% watch longer-form videos at least once a day, and the majority of them spend an average of 30 minutes doing so.

From the article "Is It Time To Bank On Mobile?" by Megan Haynes.

Previously In The News

The World Just Moved One Step Closer To Cord-Cutter Utopia

That leaves local broadcast TV. Access to NBC, ABC, and all the rest remains the biggest impediment to cutting the cord for good. Parks Associates recently found that 55 percent of cable subscribers s...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Why Is Facebook Developing a “Portal Box” for TVs?

Shifting into the set-top box market complements that strategy, since Statista Research estimates that 210.7 million set-top boxes will be shipped this year. But Facebook will arrive woefully late to...

Android TV's Quiet Fight for Market Share

By another measure -- active accounts -- Amazon claims to have surpassed Roku. It reported 25 million active Fire TV users in June of 2018, while Roku claimed 23.8 million active accounts in Q3. Me...