Providing market intelligence for more than 35 years

In The News

Is It Time To Bank On Mobile?

The survey by Parks Associates found that 70% of U.S. smartphone users watch at least one short streaming video clip daily. More than 20% of users send more than 30 minutes each day watching short-form content, such as YouTube clips and music videos. Another 40% watch longer-form videos at least once a day, and the majority of them spend an average of 30 minutes doing so.

From the article "Is It Time To Bank On Mobile?" by Megan Haynes.

Previously In The News

The Internet Of How Many Things?

“Online giants have the scale and technology to take risks in new areas of innovation,” said Brett Sappington, senior research director, Parks Associates. “In some cases, these innovations are transfo...

Only 15% of US Consumers Used A Telecare Service in Past 12 Months

As consumers integrate connected devices and services ever more deeply into their lifestyles, they bring the same expectation and desire to their health and wellbeing. New research from Parks Associat...

Competing Tech Support Startups Merge To Provide More In-home Help

The U.S. tech support sector is worth about $30 billion annually, according Reuters citing research by Parks Associates. HelloTech’s competition includes the Geek Squad, which is run by electronics re...

HBO Launching Streaming Service in Spain With Vodafone

Partnering with British-based telecom Vodafone, which claims 400 million subscribers in 30 countries globally, including 1 million TV subs in Spain, affords HBO an existing distribution channel. Spain...