In The News

Is AI branding backfiring?

July 14, 2025

artificial intelligence

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts.

Parks Associates’ research shows that just 18% of consumers feel encouraged to buy a product labeled as AI-driven, while 24% say such labeling deters them. This suggests that AI labeling may repel more consumers than it attracts, which is an important and counterintuitive insight for marketers. The data exposes a critical mismatch: rather than fostering trust or excitement, AI branding often triggers unease, particularly around issues of data privacy, control, and reliability.

From the article, "Is AI branding backfiring?" by Logesan Uthaya Sandiran

Previously In The News

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

Challenges For Developers In The Internet Of Things Era

Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of t...

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...

68 Percent Smartphone Users Stream Music Daily: Study

A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...

‹
1
2
...
184
185
186
187
188
189
190
...
769
770
›