Account sharing for online streaming services, such as Amazon, HBO, Hulu and Netflix, cost the industry $500 million in revenues in 2015, according to a study by research firm Parks Associates. But the major providers have been slow to curb the practice, although some have made changes to control the number of devices that can be used for a single account or the number of videos users can stream at the same time.
From the article "Is a Crackdown Coming for Sharing Passwords to Video Streaming Services?" by Kaitlin Pitsker.
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...
Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...
“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates. From the article "What's b...
Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...
