Providing market intelligence for more than 35 years

In The News

Irdeto Secures Its 16 Millionth STB

“The video services and delivery landscape has become incredibly complex, and concerns about piracy and password-sharing is growing,” said Glenn Hower, research analyst for Parks Associates. “Among digital video service consumers age 18-24, 20% admit to using someone else’s credentials to use a service, and this trend has made TV operators nervous as well. Flexible content security solutions that can adapt to nearly any delivery environment will be key to protecting content while allowing delivery through different networks, services and devices.”

From the article "Irdeto Secures Its 16 Millionth STB" by Michelle Clancy.

Previously In The News

Netflix and Amazon Subscribers Stick Around the Longest, While This Service Has the Least Loyal Customers

Netflix and Amazon, two of the oldest streaming services around, have subscribers that are willing to stick around the longest, with an average duration of more than four years, according to a stu...

Will Prime Video, Netflix, Disney+ Be the Only Streamers Left Standing in 10 Years?

New data from Parks Associates shows Netflix and Prime Video users have the greatest subscription loyalty of any streamers. New data released by Parks Associates shows that Netflix and Prime Video...

Parks: Netflix, Prime Video Have the Longest-Running Subscribers at More Than Four Years

Despite the ongoing challenges of subscriber churn affecting all streaming video platforms, industry pioneers Netflix and Prime Video have the most loyal subs — averaging more than four years with...

The Smart Money: Residential Trends and Consumer Insights

Parks Associates's latest research shows 31% of U.S. households have a home security system and about 10% of all U.S. households have DIY-installed systems. These statistics, based on research conduc...