Providing Market Intelligence for 40 Years

In The News

Iowa Workers Plan Rally At GOP Debate Site

It is possible that Trump's absence from the latest Fox News debate could not deter viewers who have a broader interest in the election, predicts Glenn Hower, a research analyst at Parks Associates market research firm.

"He's not a "war hero, '" Trump responded." 

Post-debate coverage: The Kelly File with Megyn Kelly will air immediately following the debate. Sanders is the only candidate tested in the poll for whom a plurality - 50 percent-says they feel comfortable with as president.

From the article "Iowa Workers Plan Rally At GOP Debate Site" by Virginia Carter.

Previously In The News

Voice Commands, Personal Assistants the Next Frontier for Device Interactions, Gartner Predicts

Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, while a separate report from TiVO indicated 43 percent of...

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

After “massive growth" in adoption of residential internet during the COVID-19 pandemic, U.S. broadband growth slowed in 2022 as the “low-hanging fruit has already been picked,” said Parks Associates...

Third Of US Broadband Households Have Multiple OTT Packs

Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT s...

Report: Antenna Only Homes Increase to 15 Percent

While we’re certainly no longer in the days where people had a pair of rabbit ears on top of their TV sets, the use of antennas are making a little bit of a comeback according to a recent report from...