Providing Market Intelligence for 40 Years

In The News

Iowa Workers Plan Rally At GOP Debate Site

It is possible that Trump's absence from the latest Fox News debate could not deter viewers who have a broader interest in the election, predicts Glenn Hower, a research analyst at Parks Associates market research firm.

"He's not a "war hero, '" Trump responded." 

Post-debate coverage: The Kelly File with Megyn Kelly will air immediately following the debate. Sanders is the only candidate tested in the poll for whom a plurality - 50 percent-says they feel comfortable with as president.

From the article "Iowa Workers Plan Rally At GOP Debate Site" by Virginia Carter.

Previously In The News

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...

Why Is Facebook Developing a “Portal Box” for TVs?

Shifting into the set-top box market complements that strategy, since Statista Research estimates that 210.7 million set-top boxes will be shipped this year. But Facebook will arrive woefully late to...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

3 Stocks That Look Just Like Google in 2004

Yet just like Google in 2004, Roku dominates its market. According to market researcher Parks Associates , Roku boasts a 37% market share in "over the top" streaming devices. Amazon's Fire TV, Apple T...