Providing market intelligence for more than 35 years

In The News

IoT: Ensuring Security is in Place

One of the critical concerns as the industry designs and deploys the IoT is to ensure security is in place to protect both the data and devices. Everything may be connected to the cloud, but we need controlled security that the end users can trust and control.

A new report from Parks Associates shows that at the end of 2014, 79% of US households will have broadband access and 80% of these homes will have an operating home network. So clearly the IoT devices of tomorrow can already connect to the existing network infrastructure we have in place today. But with this easy and readily available Internet connection comes all the associated risks and concerns on security for device access and data protection. With all these devices in active communication, the scale and size of the potential risk is perhaps as large as the billions of units forecast by the market projections.

From the article "IoT: Ensuring Security is in Place" by Kevin McDermott.

Previously In The News

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

Roku's New $30 Express Box Is The Cheapest Roku Yet

The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...

OTT Annual Churn Rate Dips Slightly

This suggests that the all-important churn rate for services such as Netflix, Amazon Video and Hulu isn’t fluctuating — with 8 out of every 10 U.S. broadband household that has such a service sticking...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...