Providing Market Intelligence for 40 Years

In The News

IoT: Ensuring Security is in Place

One of the critical concerns as the industry designs and deploys the IoT is to ensure security is in place to protect both the data and devices. Everything may be connected to the cloud, but we need controlled security that the end users can trust and control.

A new report from Parks Associates shows that at the end of 2014, 79% of US households will have broadband access and 80% of these homes will have an operating home network. So clearly the IoT devices of tomorrow can already connect to the existing network infrastructure we have in place today. But with this easy and readily available Internet connection comes all the associated risks and concerns on security for device access and data protection. With all these devices in active communication, the scale and size of the potential risk is perhaps as large as the billions of units forecast by the market projections.

From the article "IoT: Ensuring Security is in Place" by Kevin McDermott.

Previously In The News

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...

More Americans now pay for streaming video content than cable television, survey finds

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...