Providing market intelligence for more than 35 years

In The News

INTX 2016: Roku Still Top Streaming Media Player in U.S.

Roku remained the top-selling streaming media player in 2015, accounting for 30% of the units purchased, according to new data from Parks Associates released in tandem with this week’s INTX confab in Boston.

Amazon, maker of the Fire TV box and Fire TV Stick, represented 22% of sales in 2015 (up from 16% in the prior year) as it rose to the number two slot, putting it in a virtual tie with Google, which makes the popular $35 Chromecast streaming adapter.  

From the article "INTX 2016: Roku Still Top Streaming Media Player in U.S." by Jeff Baumgartner.

Previously In The News

Samsung Leads in 4K TV Sales, Report Shows

Parks reported that 19 percent of U.S. broadband households intend to purchase a flat-panel TV set by the end of 2015. Roughly 40 percent of those households are looking for a 4K TV set, which is appr...

Cord Cutters Face A Sea Of Streaming Options

Hartstein’s decision was made easier because of a flood of Internet streaming services that allows consumers to cobble together their own video packages. There are more than 100 Internet video service...

Over Two-Thirds Of U.S. Smartphone Owners Stream Music Daily

A recent Parks Associates report reveals that 68 percent of U.S. smartphone owners listen to streaming music every day, for an average of 45 minutes per day. Amazon Prime Music emerged as the most pop...

Morning Read: Pharma Changes Afoot As Valeant Courts A New CEO And Novartis U.S. Head Exits

Less than half of caregivers with a smartphone use apps aimed at caregivers, according to a report by Parks Associates. — MobiHealthNews From the article "Morning Read: Pharma Changes Afoot As Vale...