Providing market intelligence for more than 35 years

In The News

INTX 2016: Roku Still Top Streaming Media Player in U.S.

Roku remained the top-selling streaming media player in 2015, accounting for 30% of the units purchased, according to new data from Parks Associates released in tandem with this week’s INTX confab in Boston.

Amazon, maker of the Fire TV box and Fire TV Stick, represented 22% of sales in 2015 (up from 16% in the prior year) as it rose to the number two slot, putting it in a virtual tie with Google, which makes the popular $35 Chromecast streaming adapter.  

From the article "INTX 2016: Roku Still Top Streaming Media Player in U.S." by Jeff Baumgartner.

Previously In The News

Amazon and Netflix Look to Their Own Shows As the Key to World Domination

“A lot of the time content owners might not necessarily hold all the rights to their content in different markets,” says Parks Associates analyst Glenn Hower. “International content rights are hideous...

Why Is Facebook Developing a “Portal Box” for TVs?

Shifting into the set-top box market complements that strategy, since Statista Research estimates that 210.7 million set-top boxes will be shipped this year. But Facebook will arrive woefully late to...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

3 Stocks That Look Just Like Google in 2004

Yet just like Google in 2004, Roku dominates its market. According to market researcher Parks Associates , Roku boasts a 37% market share in "over the top" streaming devices. Amazon's Fire TV, Apple T...