Providing Market Intelligence for 40 Years

In The News

Internet Video Streaming Catches On With European Consumers

According to new data released by Parks Associates today, over half of UK and French (55 per cent and 51 per cent, respectively) broadband Internet households are now turning to online channels for their TV and video fix.

Until now, it has been free services, provided by existing broadcasters, such as the BBC, that have been leading the charge, getting people to look to the web rather than the TV guide. However, the growing choice of exclusive programming from the likes of Netflix is starting to grab consumers’ attention and get them to consider subscription options, too.

“In many parts of Europe, pay-TV penetration is lower than the US, and European consumers have been reluctant to pay for video in the past due to so many ‘free’ options,” said Brett Sappington, Director of Research, Parks Associates. “But, as more pay options enter the market, with content unavailable anywhere else, they are slowly changing the culture of video viewing in Europe.”

From the article "Internet Video Streaming Catches On With European Consumers" by www.themalaymailonline.com

Previously In The News

Anxious About Real Estate? 6 Trends Making Housing Worrisome

A survey of 1,250 U.S. adults from Coldwell Banker Real Estate and Parks Associates found 71 percent want “a move-in ready home.” Now 45 percent of those polled said move-in ready could mean new co...

More People Listen To Music On Smartphones Than Make Calls, Study Finds

US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...

The FCC Pulled A Game-Changer

While government is often well intentioned, the end result is often lacking. This ruling, however, is huge and will affect everyone within the TV hardware and software ecosystems, from content creator...

Security Mechanisms For Smart Homes

As devices in the home connect to the Internet, they expose our homes to hackers. With Parks Associates predicting more than 50 million connected homes by 2020, it's time for developers to make protec...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive