According to new data released by Parks Associates today, over half of UK and French (55 per cent and 51 per cent, respectively) broadband Internet households are now turning to online channels for their TV and video fix.
Until now, it has been free services, provided by existing broadcasters, such as the BBC, that have been leading the charge, getting people to look to the web rather than the TV guide. However, the growing choice of exclusive programming from the likes of Netflix is starting to grab consumers’ attention and get them to consider subscription options, too.
“In many parts of Europe, pay-TV penetration is lower than the US, and European consumers have been reluctant to pay for video in the past due to so many ‘free’ options,” said Brett Sappington, Director of Research, Parks Associates. “But, as more pay options enter the market, with content unavailable anywhere else, they are slowly changing the culture of video viewing in Europe.”
From the article "Internet Video Streaming Catches On With European Consumers" by www.themalaymailonline.com
The Internet of Things (IoT) growth in broadband households opens up opportunities for companies to sell products and services. Companies developing, manufacturing, and marketing products benefit, and...
To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...
Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...
The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...
