Providing market intelligence for more than 35 years

In The News

Internet TV report ranks The Blaze as more popular than Sling TV

In a new report ranking the nation’s top over-the-top (i.e.: Internet-based) streaming video services, Douglas County’s Sling TV makes it to the No. 10 spot.
But just a bit more popular is The Blaze TV, the online channel of conservative radio and TV host Glenn Beck. It is ranked No. 9. (see the top 10 chart below) in a report by Parks Associates, a market research firm.

That shouldn’t be terribly surprising, said Brett Sappington, Parks’ director of research. Sling has been available only since February, while The Blaze TV launched in 2011. Beck launched the streaming service the same year he left Fox News Channel with a good fan following. Blaze charges $9.95 a month.

From the article "Internet TV report ranks The Blaze as more popular than Sling TV" by Tamara Chuang.

Previously In The News

Research: Homeowners Would Switch Insurance to Those That Offer Smart Device Discounts

Parks Associates’ research study, Insurance Opportunities in the Smart Home, finds that one-third of U.S. internet households with homeowner’s/renter’s insurance would switch providers to acquire smar...

Is the Future of Smart TVs Ad-Supported?

As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...

New Strategies For Growth: Insights From The PowerHouse Alliance

According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...

Smart Technology for a superior customer experience

In a recent Parks Associates study, residents consistently provided higher ratings for properties that provided smart home devices versus those that didn’t. Roughly 74% of participants* rated energy s...