In The News

Interference In The Car

January 07, 2016

There are other encouraging numbers and trends. “For nearly every single feature tested, consumers prefer to access the feature through a built-in interface in the vehicle, without connection to a smartphone,” notes Jennifer Kent, director of research at Parks Associates. The only exceptions are browsing the Web, or accessing social networking apps.

From the article "Interference In The Car" by ERNEST WORTHMAN.

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About Parks Associates

Interference In The Car

Previously In The News

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Will One Bot Rule Them All?

Can Traditional TV Keep Up In A Digital-First World?

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

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