Providing Market Intelligence for 40 Years

In The News

Integrators Rank Low in Consumer Trust Study as Buying Source

Back in 2011, CE Pro reported how a new consumer survey conducted on behalf of the Electronic Security Association (ESA) revealed custom electronics integrators were the No. 3 choice of contractors to install smart home equipment.

Well, a new survey is out and the news is a bit worse. When asked to name where they would trust to buy (not necessarily install) smart home products, integrators are No. 6. According to data from Parks Associates, among U.S. broadband households “Service Contractors” (which is the only category that remotely equates to a custom electronics professional) are the sixth most trusted type of contractor that consumers want to buy smart home products from, with only about half of consumers saying the “trust” or “highly trust” integrators asa buying source.

From the article "Integrators Rank Low in Consumer Trust Study as Buying Source" by Jason Knott.

Previously In The News

3 Stocks That Look Just Like Google in 2004

Yet just like Google in 2004, Roku dominates its market. According to market researcher Parks Associates , Roku boasts a 37% market share in "over the top" streaming devices. Amazon's Fire TV, Apple T...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Roku Stock: After Soaring 330% in 2019, Is It a Buy, Sell, or Hold?

Meanwhile, Roku's dominance is more evident than ever, with the company's devices accounting for 39% of the U.S. streaming media player installed base, according to estimates by Parks Associates. With...

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive