Providing market intelligence for more than 35 years

In The News

Instant View: Federal Judge OKs AT&T Takeover of Time Warner

BRETT SAPPINGTON, DIGITAL ENTERTAINMENT RESEARCH DIRECTOR, PARKS ASSOCIATES, DALLAS:

"If you're AT&T, who do you want to include in your own skinny bundle? The channels you own. This means if you're a small content network, you have less negotiating power, because the bundler owns its own content."

Sappington added that without conditions, AT&T doesn't have to guarantee anything other than its promise that it will play nice with other distributors and content providers.

"That's a big win for AT&T."

From the article "Instant View: Federal Judge OKs AT&T Takeover of Time Warner."

Previously In The News

Apple’s TV service faces its biggest test yet as free trials run out

Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...

CNET's Next Big Thing: Will our homes remain our headquarters?

To pick apart where at-home behavior works and where it doesn't, I assembled three of the smartest people in tech to sort this out in CNET's Next Big Thing presentation at CES 2021: Jennifer Kent, sen...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...