Providing Market Intelligence for 40 Years

In The News

Installations and No Monthly Fees – Amazon’s Answer to Home Security

Amazon illustrated its potential entrance into the security space with its recent acquisition of the popular video doorbell manufacturer, Ring. Ring’s reported $1 billion valuation goes beyond its hardware. Parks Associates estimates Ring has a roughly 70% share of the video doorbell market.

Amazon’s purchase includes hardware as well as Ring’s smart home expertise, development abilities, rapid innovation and product development process, and distribution channel development capabilities. Amazon also purchased access to Ring’s upcoming security system offering.

From the article "Installations and No Monthly Fees – Amazon’s Answer to Home Security" by Dina Abdelrazik.

Previously In The News

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

HBO Now Has 800,000 Paying Subscribers Since April Launch

“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...

What Can Yahoo's Online Video Assets Do For Verizon?

Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...