Providing Market Intelligence for 40 Years

In The News

Inside the Numbers: How Security Dealers Can Thrive in the Growing Smart Home Market

Parks Associates’ forecasts and history for 2014 and 2015 using dealer data, consumer data, security provider financial information and interviews with manufacturers peg 2014 system sales (all types including replacements and DIY) at 5.7 million and just above 6 million for 2015. This signifies a recovery and is upbeat news for most dealers. Later years of Parks’ forecast predict a somewhat changing environment. Let’s take a look at what the latest data tells us.

From the article "Inside the Numbers: How Security Dealers Can Thrive in the Growing Smart Home Market" by Tricia Parks.

Previously In The News

The psychology behind the way Netflix raises prices

Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

Starbucks has the most-used mobile payment app

Retailers and banks have their own mobile payment options. At least one research report from Parks Associates said that shoppers prefer mobile payment apps from retailers, and eMarketer noted that the...