Providing market intelligence for more than 35 years

In The News

Initial Research: Telecoms, Cablecos Responsible For Half Of New Subscribers

In terms of the overall impact on the industry, Kerber noted that Parks Associates’ initial research shows that “almost half of the new subscribers are getting their services from the cable and telecom operators. Again, this is based on a small sample size, but those are really dramatic numbers and a significant move for the industry.”

While Parks Associates said that interactive services are having a positive impact on RMR, the research firm is taking a close look at whether that trend will continue over the next several years.

From the article "Initial Research: Telecoms, Cablecos Responsible For Half Of New Subscribers" by Paul Ragusa.

Previously In The News

Synamedia sees pay TV driving growth for 3-4 years before IPO

Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...

Apple’s TV service faces its biggest test yet as free trials run out

Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...