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Industry Voices—A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothree or more OTT services. Traditional content and service brands have a hand in many of these offerings.

From the article "Industry Voices—A new generation of data and its impact on traditional players" 

Previously In The News

One-Third of U.S. Broadband Households Have Multiple OTT Subs

According to the researchers at Parks Associates, 31 percent of all U.S. broadband-enabled homes have multiple over-the-top (OTT) service subscriptions. Also, 63 percent subscribe to at least one OTT...

Pay TV Meets OTT: 1 in 5 Get Streaming Service Through Pay TV

It's the embodiment of "If you can't beat 'em, join 'em": Researcher Parks Associates released data today showing that 21 percent of pay TV subscribers in the U.S. also subscribe to a streaming servic...

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