Providing market intelligence for more than 35 years

In The News

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing account credentials. By comparison, last July, Parks Associates estimated that 28% of broadband households were engaged in password sharing and piracy for 2019, rising by 10% in 2024. A follow up Parks Associates report that focused specifically on piracy released in January 2020 further detailed that about 72% of that 28% rate was due to password sharing. Coronavirus has certainly called such estimates into question.

From the article "Industry Voices—Hawley: Coronavirus piracy trends in the new normal" by Stevve Hawley.

Previously In The News

Video advertising’s bright future and what you should be doing now

But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...

Netflix Leads OTT Service In The US

Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...