In The News

Indie Over-the-Top Services Seek Niche With Consumers

April 10, 2016

But the more options, the better, according to research from Parks Associates. Their data finds that a full 70% of American homes have at least one OTT service, and that number isn’t likely to go down.

“In the U.S. and Canada, the quickly increasing volume of new options is driving high numbers of online viewing of TV and movies,” said Brett Sappington, director of research for Parks Associates. “Each service is bringing new experiences for consumers, and many are providing new content that is unavailable elsewhere.”

From the article "Indie Over-the-Top Services Seek Niche With Consumers" by Chris Tribbey.

‹
1
2
...
219
220
221
222
223
224
225
...
769
770
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Indie Over-the-Top Services Seek Niche With Consumers

Previously In The News

Netflix Leads OTT Service In The US

OTT Churn Edges Up In US

More than 50% US broadband households subscribe to both pay-TV, OTT video service

Netflix Is King Of Paid Streaming, Study Says

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us