Providing Market Intelligence for 40 Years

In The News

Incorporating mHealth into routine care 'potentially transformational' despite challenges

Increased demand for wearables may cause providers to face an overflow of patient data, they add. That "tsunami" of information will lead to issues such as a potential need for constant oversight and the need to summarize all the data into a usable and meaningful format.

Wearable adoption is tied to consumer education on the benefits of such tools. A recent Parks Associates study reports just 5 percent of U.S. broadband households are home to a smartwatch providing health and fitness tracking features, and 8 percent of households are using a digital fitness activity tracker such as a pedometer.

From the article "Incorporating mHealth into routine care 'potentially transformational' despite challenges" by Judy Mottl.

Previously In The News

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

Residential fiber is now table stakes for boosting NOI

A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...

Tech Execs: 2016 Will Be 4K’s Year in Live Sports Production

“You shoot a local soccer game with a camera or use your cell to shoot video and then play it on 4K TV,” he said, adding that taking photos in 4K and running them as a slideshow on TV is another prime...

It's Not Even Close: Apple, Samsung Smartphone Marketleaders

Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...