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In Europe, less than 10% familiar with smart products

Less than 10% of Western European broadband households are familiar with smart products, according to Parks Associates.

New Parks Associates research shows low consumer familiarity with smart home technologies in key European markets, while one-third of broadband households have strong concerns about the security of smart home products.

From the article "In Europe, less than 10% familiar with smart products" by BroadbandTVNews.com.

Previously In The News

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What's behind Netflix releasing viewing data? Flexing its muscles.

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As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm...

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