In The News

In Europe, less than 10% familiar with smart products

November 03, 2015

Less than 10% of Western European broadband households are familiar with smart products, according to Parks Associates.

New Parks Associates research shows low consumer familiarity with smart home technologies in key European markets, while one-third of broadband households have strong concerns about the security of smart home products.

From the article "In Europe, less than 10% familiar with smart products" by BroadbandTVNews.com.

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About Parks Associates

In Europe, less than 10% familiar with smart products

Previously In The News

The Sound Of The Internet Of Things (And Why It Matters For Brands)

The two, opposing IoT r/evolutions in play

Apple Looks To Expand Healthcare Presence

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

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