Providing market intelligence for more than 35 years

In The News

In A Connected World, Why Aren't Smart TVs Very Clever?

Turns out that smart TVs can be, well, pretty dumb. Even moderately priced sets can now connect to the Internet and run Netflix and other apps -- that's the "smart" part. Yet many people are ignoring the built-in features and turning to Apple TV, Roku and other stand-alone streaming devices that often do a better job.

In an August report, the NPD Group estimates that roughly a third of smart TVs in the U.S. weren't actually connected to the Internet. That's down from about half two years earlier, but still not good. Researchers at Parks Associates found that even as more Americans are using smart TV functions, streaming device usage has grown even faster.

"If you're a streaming media box (maker), you've got much more ability to push new features out into the market at an affordable price," says Barbara Kraus, Parks Associates' director of research. "They're very stiff competition for smart TVs."

From the article "In A Connected World, Why Aren't Smart TVs Very Clever?" by Anick Jesdanun and Ryan Nakashima.

Previously In The News

DIY Security, Home Automation: What’s a Pro to Do?

One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...

Recent IoT Research Says Broadband Households Care More About Cybersecurity Than Ever Before

Simply installing security systems in smarthomes is no longer enough, and security integrators may want to consider bolstering cybersecurity measures when installing residential systems. This swift...

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...

10 Best IoT Insights and Smart-Home Quotes from Connections 2018

A short woman trips on the way to the podium of the first panel discussion at Connections 2018, produced by smart-home research firm Parks Associates. She snipes, "And I'm a morning person." You know...