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IKEA'S Smart Home Dares to Make Sense

August 13, 2017

Starting with just lighting also keeps things simple for Ikea. Rather than slapping a chip in the nearest Frostig, it entered the market playing to its strengths.

"They've had lighting fixtures for quite a long time," says Brad Russell, a research analyst at Parks Associates. "It's a natural fit for them. One of the use cases for lighting is design, so that fits into the design consciousness of the brand. Also more generally speaking, lighting is a low-cost entry point for any smart home."

From the article "IKEA'S SMART HOME DARES TO MAKE SENSE" by Brian Barrett.

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IKEA'S Smart Home Dares to Make Sense

Previously In The News

Your Smartwatch Knows Too Much—And That Could Hurt You At Work

Which households care most about energy efficiency?

Broadpeak launches CDN security and anti-piracy solution to secure high-scale video streaming

Households with kids more likely to have smart home devices

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