Providing market intelligence for more than 35 years

In The News

If Your Home Has These 11 Things, People Think You’re Rich No Matter How Much Money You Make

According to a survey by Parks Associates, nearly 20% of households have 6 or more smart technology devices in their homes — they’re not only status symbols, but growing increasingly more accessible and convenient.

From the article, "If Your Home Has These 11 Things, People Think You’re Rich No Matter How Much Money You Make" by Zayda Slabbekoorn

Previously In The News

IoT and 5G: New Revenues, Use Cases, Value-added Services

Among the U.S. broadband households that participated in a Parks Associates survey, 6-9 percent reported ownership of a wearable camera in 1Q 2017, and 9 percent were likely to purchase a wearable cam...

Top 5 Data-Driven Mobile Services for a Competitive Edge

The most commonly used type of mobile application is social media, according to Parks Associates' data. More than 80 percent of U.S. smartphone owners under the age of 25 use social media and chat...

The VR Experience: Challenges for a Growing Market

The various VR technology approaches present unique user experience issues that current-generation VR headsets have yet to solve. Feedback on the user experience from those who own or have tried VR...

The IoT's Perplexing Security Problems

"IoT security is highly fragmented and many devices are vulnerable," observed Kristen Hanich, research analyst at Parks Associates. "There are a large number of devices out there with known weaknes...