Providing market intelligence for more than 35 years

In The News

IDC’s Ruthbea Clarke: Transportation, Energy to See Gov’t IoT Spend Increase in Next 2 Years

Tom Kerber, an analyst at Parks Associates, said the government sector faces challenges in its work to secure funds for IoT efforts.

“Many different verticals within the public sector such as water and electricity can benefit from a combined infrastructure but are used to working independently,” Kerber said.

“The very bureaucratic process has to be adjusted to take advantage of the opportunities that present themselves.”

From the article "IDC’s Ruthbea Clarke: Transportation, Energy to See Gov’t IoT Spend Increase in Next 2 Years" by Jane Edwards.

Previously In The News

A Coldplay kiss cam goes viral and a CEO quits as morality police weigh in

At the same time, the prevalence of doorbell cameras, video boards, and retail and government surveillance systems create more ways for people to be filmed. With the massive growth of video devices in...

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...

Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, examines the dynamics driving the adoption of technology amenities in multifamily rentals. It explores...

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...