Providing market intelligence for more than 35 years

In The News

IDC’s Ruthbea Clarke: Transportation, Energy to See Gov’t IoT Spend Increase in Next 2 Years

Tom Kerber, an analyst at Parks Associates, said the government sector faces challenges in its work to secure funds for IoT efforts.

“Many different verticals within the public sector such as water and electricity can benefit from a combined infrastructure but are used to working independently,” Kerber said.

“The very bureaucratic process has to be adjusted to take advantage of the opportunities that present themselves.”

From the article "IDC’s Ruthbea Clarke: Transportation, Energy to See Gov’t IoT Spend Increase in Next 2 Years" by Jane Edwards.

Previously In The News

DIY Security, Home Automation: What’s a Pro to Do?

One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells. IoT research firm...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

How Home Automation Can Provide a Good Night’s Sleep

A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...