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Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. households that have broadband internet also pay for cable or satellite-based television. And about half of broadband households pay for television plus one or more streaming services.

But hanging onto those all-of-the-above subscribers is becoming more difficult for small companies such as BendBroadband, a subsidiary of TDS Telecom, said Parks Associates.

From the article "ICYMI: Most Broadband Users Still Pay For Television" by Kathleen McLaughlin.

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How Roku Morphed From a Quirky Hardware Startup to a TV Streaming Powerhouse

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Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by ana...

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