According to Parks Associates, 40 million U.S. vehicles will be connected to the Internet, Mediapost reports. And, when car owners in broadband households go to purchase their next vehicle, 64% said they want integrated support for at least one connected activity in the car. Park Associates’ survey indicated that consumers also want wider adoption of Apple and Android in-vehicle software, as well as more access to music apps.
From the article "Hyundai: CarPlay in Sonata in Q1" by insideradio.com.
Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....
Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...
But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...
As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company's existing Prime Music offering, ba...
