Providing market intelligence for more than 35 years

In The News

Hulu Plus joins the Google Chromecast crew

Chromecast's promise of working with more apps than just Netflix and YouTube took a step toward being fulfilled Wednesday as Google added Hulu Plus to the mix.

Hulu Plus support will allow owners of the $35 Chromecast HDMI dongle (read CNET's review) to stream over Wi-Fi, from Android or iOS devices to televisions, a variety of Hulu Plus-exclusive shows such as "Parks and Recreation" and "Modern Family." Updates to the Hulu Plus app will begin rolling out for Android phones and tablets, and for iPads, later on Wednesday. iPhone support is expected soon.

Hulu Plus could be a big win for Google. A survey by Parks Associates found that 43 percent of those surveyed use the Chromecast to watch Netflix on their TVs on a daily basis, and about one-third use the device to watch free Hulu shows. It's important to note that the survey sample size was tiny -- only 148 Chromecast users out of 3,000 total broadband consumers in the study.

From the article, "Hulu Plus joins the Google Chromecast crew" by Seth Rosenblatt.

Previously In The News

As Over-The-Top Viewing Grows, Those Users Spend More On Video

More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...

Pay-TV Subscribers Want Remote DVR Access, More Options

At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...

Mobile Wallets & Passing 100 Million Users

Twenty percent of all smartphone owners already used at least one mobile location service or mobile wallet in 2013, according to the Parks Associates study Transforming Commerce: Mobile Wallets and...

A Mini Trend For Short Shorts

Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NB...