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Hulu Mounts Push To Draw And Keep Subscribers: Executive

August 02, 2016

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry's highest customer defection rates at 50 percent, according to research firm Parks Associates.

From the article "Hulu Mounts Push To Draw And Keep Subscribers: Executive" by Malathi Nayak.

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Hulu Mounts Push To Draw And Keep Subscribers: Executive

Previously In The News

71% Of Us Don't Want A Fixer-Upper Home, Survey Says

Roku is the Most Owned Set-Top Box with Cord Cutters, But the Apple TV & Fire TV See Strong Growth

Revenge of the Antenna

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

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