But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment diet to online alternatives versus regular television, fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. Meanwhile, digital-first new media companies like Fullscreen and AwesomenessTV are creating subscription options for their young audiences, too.
Last month, researcher Parks Associates said these news services are creating more dogged competition for shares of consumers’ wallet, with new members sometimes testing out a service during a free trial and then cancelling before or soon after it ends.
From the article "Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million" by Joan E. Solsman.
The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...
Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....
Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
