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Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday

November 22, 2023

“After big growth during the pandemic, the streaming stack has largely plateaued,” said Jennifer Kent, a vice president at industry researcher Parks Associates. “The average streaming household has 5.8 subscription streaming services, a rate that has barely moved in the past two years.”

From the article, "Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday" by Samantha Stewart

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Video streaming service stacking is likely to continue near term, after accelerating during the shelter-at-home period for the coronavirus, said industry executives on a Parks Associates webinar Wedne...

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About Parks Associates

Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday

Previously In The News

Report: Antenna Only Homes Increase to 15 Percent

Streaming Service Stacking Continues; OTT Providers Face Challenges in Growing Market

12% of Canadian broadband households have smart home device

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

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