“They have a unique proposition, not just compared with Netflix but also with YouTube TV or Sling,” said Hunter Sappington, an analyst with Parks Associates, in an interview with Deadline. “They have their VOD service included in the live offering. As a value-add, that’s something that puts them in a unique place.”
Parks, which has carved out a specialty in tracking the OTT marketplace, says there are now roughly 230 individual services being offered to U.S. consumers. Despite that glut, Hulu has gained enough traction that it will remain a heavyweight no matter who controls it.
From the article "Hulu An Even Bigger Chess Piece For Disney And Comcast After Sky Deal – Analysis" by Dawn C. Chmielewski and Dade Hayes.
According to Parks Associates, Wi-Fi has become a must-have for tenants and a strategic tool for owners: 70% of MDU owners say Wi-Fi helps attract residents Almost 80% say it increases pro...
Research companies like Parks Associates continue to note that networked cameras and video doorbells are some of the fastest-growing categories in the U.S. smart home ecosystem, with camera adoption c...
A Parks Associates survey revealed that 70% of users describe their systems as “easy to manage.” Experts stress usability is now a design priority, making home security accessible to all. According...
Average homes are adopting across brands, the research firm Parks Associates reported, with more than two in five U.S. internet households owning a smart home product from at least one brand. From...
