Providing market intelligence for more than 35 years

In The News

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Although insurgent competitors could be nipping at Hulu’s heels.

“While the top three are no surprise, the big story over the past year has been the rapid subscriber growth for OTT video services from HBO, Showtime, and Starz,” said Brett Sappington, senior director of research for Parks Associates, in a statement. “The combination of recognized brands and popular original content is driving demand for their offerings.”

From the article "Hulu adds live TV and new UI support for Samsung smart TVs" by Ben Munson.

Previously In The News

Report: Smart Devices Must Solve Everyday Problems, Security Weaknesses

In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...

Sling TV gains customers, keeps starting price at $20 for now

Its Sling TV service also ranks among the top 10 most popular cord-cutting video services, according to market researcher Parks Associates. It puts the company ahead of direct rivals such as AT&T’s Di...

What to expect from T-Mobile’s future disruptive, Denver-based TV service? “Listening to customers”

But more importantly, he said, T-Mobile wants to remake the cable TV industry much like it did mobile service. The company upended the mobile industry, getting rid of two-year contracts and offering u...

Smart Speaker Use Grows

Parks Associates has announced new research showing more than one-fourth, or 28 percent, of US broadband households own a smart speaker with voice assistant. The international research firm will discu...