Providing Market Intelligence for 40 Years

In The News

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Although insurgent competitors could be nipping at Hulu’s heels.

“While the top three are no surprise, the big story over the past year has been the rapid subscriber growth for OTT video services from HBO, Showtime, and Starz,” said Brett Sappington, senior director of research for Parks Associates, in a statement. “The combination of recognized brands and popular original content is driving demand for their offerings.”

From the article "Hulu adds live TV and new UI support for Samsung smart TVs" by Ben Munson.

Previously In The News

AT&T Upgrades Data Limits For Home Broadband Plans

"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month", said Parks Associates, in a research note. During the second month, the company will issue...

AT&T Adds Uncapped Tier To Its U-verse Broadband Service

AT&T also reports that on May 23, customer can check their current usage online, which they probably will want to do to avoid any of those dreaded overage fees. The wireless company has been experi...

Experts: Wal-Mart Pay Needs Perks

More than 25 percent of U.S. smartphone owners use payment apps at least once a month, according to recent data compiled by Dallas-based research and consulting firm Parks Associates. The firm said...

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...