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Hub Research Finds an OTT Tipping Point

November 13, 2017

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box."

The report reinforces last week's Parks Associates study that found viewers favor subscription video-on-demand services over virtual MVPD services.

From the article "Hub Research Finds an OTT Tipping Point" by Gary Arlen.

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Hub Research Finds an OTT Tipping Point

Previously In The News

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Apple Inc. Could Have Trouble Selling a $200 Apple TV

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

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