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Hub Research Finds an OTT Tipping Point

November 13, 2017

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box."

The report reinforces last week's Parks Associates study that found viewers favor subscription video-on-demand services over virtual MVPD services.

From the article "Hub Research Finds an OTT Tipping Point" by Gary Arlen.

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About Parks Associates

Hub Research Finds an OTT Tipping Point

Previously In The News

Startup Talk: AT&T Joins Verizon With Announcement Of 5G Network Roadmap, Speeds 100x Faster

Netflix Is King of Paid Streaming, Study Says

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

TV Producers May Start Making You Wait For New Shows Online

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