In The News

HTC Puts Together $10BN VR Investment Alliance

July 02, 2016

virtual reality

“The big change in VR for 2016 has been the availability or pending availability of VR headsets from companies such as Facebook (Oculus Rift), Google (Google Cardboard) and HTC (Vive). Sony PlayStation VR is expected to be released in October. We expect gamers to be the initial market for VR,” explained Barbara Kraus, director of research, Parks Associates and an author of the VR report. “VR is an immersive experience, and more is better for gamers - more immersion, better sound, better graphics, and more players. The mass market is more likely to adopt mobile VR, which will be less expensive and uses a tool - the smartphone - that the majority of US consumers own.”

From the article "HTC Puts Together $10BN VR Investment Alliance" by Michelle Clancy.

Previously In The News

More People Listen To Music On Smartphones Than Make Calls, Study Finds

US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...

DirecTV Wants To Be The Next Online Substitute For Cable

And plenty of people never signed up for a $100 TV bundle to begin with. Research firm SNL Kagan estimates that about 14.4 million households pay for internet but not TV. AT&T sees the potential marke...

Voice and the Consumer Markets: Accelerated Growth

Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...

‹
1
2
...
182
183
184
185
186
187
188
...
768
769
›