Providing Market Intelligence for 40 Years

In The News

How Will We Search For TV Shows In The Future?

Traditional TV providers struggle to remain relevant to the adults of the future. Research from Parks Associates, organizer of the conference, shows that young adults (“millennials”) have grown up with streaming video and don’t have the same relationship to traditional TV. Almost a quarter of millennials (23%) have no pay TV services. Consider that in 2020 one in three adults will be a millennial. While they may watch video on phones, tablets, and laptops, eschewing big screen TVs, it’s likely that their choice of device will change as they start families in the future. What won’t change is their view on how they receive TV. Increasingly, they don’t relate to the ABC, NBC, CBS model of linear TV. Netflix, Hulu, and Amazon are becoming their broadcast networks.

From the article "How Will We Search For TV Shows In The Future?" by Barb Gonzalez.
 

Previously In The News

Amazon Puts Conversational AI Into Ring Doorbells

According to Parks Associates, 19% of U.S. internet households owned a video doorbell by 2023 — which represents a large installed base that’s in the market for software-driven updates. From the ar...

Are Your Smart-Lock Codes Safe? Survey Says Probably Not

According to a 2022 report by consumer tech research firm Parks Associates, about 12 million households had a smart door lock, and that figure has only increased since then.  From the article, "Are...

Comcast’s StreamSaver bundle ups price to $18 a month

Parks Associates published its “State of Streaming” report, which revealed service bundling to be the fastest growing enticement for consumers to switch telecom services. Also interesting: Base...

5 Things to Know: November 22

A new white paper from Parks Associates, developed in partnership with Schneider Electric, highlights consumer behavior around managing energy use with smart home devices — including smart lightin...