Providing Market Intelligence for 40 Years

In The News

How Will We Search For TV Shows In The Future?

Traditional TV providers struggle to remain relevant to the adults of the future. Research from Parks Associates, organizer of the conference, shows that young adults (“millennials”) have grown up with streaming video and don’t have the same relationship to traditional TV. Almost a quarter of millennials (23%) have no pay TV services. Consider that in 2020 one in three adults will be a millennial. While they may watch video on phones, tablets, and laptops, eschewing big screen TVs, it’s likely that their choice of device will change as they start families in the future. What won’t change is their view on how they receive TV. Increasingly, they don’t relate to the ABC, NBC, CBS model of linear TV. Netflix, Hulu, and Amazon are becoming their broadcast networks.

From the article "How Will We Search For TV Shows In The Future?" by Barb Gonzalez.
 

Previously In The News

Video advertising’s bright future and what you should be doing now

But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...

Irdeto Makes Big Gains In US Cable With Keys And Credentials Solution

“Flexible content security solutions that can adapt to nearly any delivery environment will be key to protecting content while allowing delivery through different networks, services and devices,” said...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive