The population of the United States is aging in a profound way, helped along by a bolus of baby boomers now between 53 and 71 years of age.
It’s a huge opportunity for innovative startups, though it comes with a unique set of challenges. According to Parks Associates, some 115 million Americans will need caregiving assistance by 2020. That’s more than one in three. The question is not the market size, it’s what startups can do to tap into it.
From the article "How to succeed in the 50+ healthcare market" by Juliet Preston.
Parks Associates has released a new white paper, Smart Home Evolution: Unlocking Value, in partnership with the Connectivity Standards Alliance (CSA). This new research explores the progress of th...
A 2015 study from Parks Associates indicated that 35% of smartwatch owners in the U.S. would be willing to share their data in exchange for a health insurance discount. From the article, "Your Sma...
A June report by Parks Associates and Resideo Grid Services found that although smart thermostat adoption has doubled in eight years to reach 16% of households with Internet access, only about 20% of...
According to Parks Associates, growing piracy rates mean that content providers are expected to lose a total of over $113 billion to piracy by 2027 in the US alone. From the Broadpeak press releas...
