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How to succeed in the 50+ healthcare market

April 16, 2017

The population of the United States is aging in a profound way, helped along by a bolus of baby boomers now between 53 and 71 years of age.

It’s a huge opportunity for innovative startups, though it comes with a unique set of challenges. According to Parks Associates, some 115 million Americans will need caregiving assistance by 2020. That’s more than one in three. The question is not the market size, it’s what startups can do to tap into it.

From the article "How to succeed in the 50+ healthcare market" by Juliet Preston.

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About Parks Associates

How to succeed in the 50+ healthcare market

Previously In The News

Smart home devices are 'valuable' to 75% of those who use them

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

Virtual reality headsets only owned by 8% of U.S. broadband users

More than 10 million smart home devices will be sold in the U.S. by 2021

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