In The News

How to succeed in the 50+ healthcare market

April 16, 2017

The population of the United States is aging in a profound way, helped along by a bolus of baby boomers now between 53 and 71 years of age.

It’s a huge opportunity for innovative startups, though it comes with a unique set of challenges. According to Parks Associates, some 115 million Americans will need caregiving assistance by 2020. That’s more than one in three. The question is not the market size, it’s what startups can do to tap into it.

From the article "How to succeed in the 50+ healthcare market" by Juliet Preston.

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How to succeed in the 50+ healthcare market

Previously In The News

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

Walmart Posts Healthy Second-Quarter 2019 Financials

Google's Nest Struggles Could Set Back The IoT Movement

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