Providing market intelligence for more than 35 years

In The News

How to Ease Consumer Health Data Privacy, Security Concerns

With an increase in mHealth options, and more healthcare organizations implementing BYOD policies, it is not surprising that health data privacy and security concerns exist. However, a recent survey found that nearly one-quarter of consumers are concerned that their health information may become compromised through connected devices.

A new Parks Associates survey found that 23 percent of US broadband households have health data privacy and security concerns when it comes to connected devices. Moreover, 23 percent of survey respondents said that they have similar concerns with fitness tracking devices.

Parks Associates Director of Health and Mobile Product Harry Wang explained in an interview with HealthITSecurity.com that the survey has important takeaways for healthcare providers. There is significant consumer demand for stronger privacy and security measures when it comes to connected health devices, Wang said, and organizations need to ensure that they are doing better in those areas.

From the article "How to Ease Consumer Health Data Privacy, Security Concerns" by Elizabeth Snell.

Previously In The News

20% US pay-TV subs dissatisfied with service

Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

One in 10 smart home device owners report unresolved technical problems

Smart home devices are supposed to make our lives easier, but if they suddenly stop working without warning, they can end up doing just the opposite. According to new research, more than one in 10 peo...

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...